SBC News Voice of the Sports Betting Industry
SUMMARY
Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international e-gaming and betting industry. Founded and led by e-gaming industry veteran Lee Richardson, Gaming Economics provides up-to-date research, insight and advice and helps to translate that into valuable, actionable steps to achieve your business, operating or investment objectives.
We are UK-based, but have an international outlook and client base.
KEY SERVICES
With years of experience, a wide range of sector knowledge and a vast international network of top-level industry contacts, Gaming Economics knows and understands the industry. We can provide the research, insight and advice that you need to succeed, across a wide range of e-gaming and betting industry sectors. We work on short- and long-term assignments, undertake feasibility studies and due-diligence, conduct, assess and interpret research data, help with specific-issue projects, and fulfil their development and delivery.
Our approach is flexible, but always to your brief and timetable.
- Industry and sector analysis
- Strategy development
- Business planning and forecasting
- Customer analysis and metrics
- Marketing, PR and commercial
- Market evaluation and entry options
- Market development and diversification
- Product analysis and development
- Financial due diligence and advisory
- Mergers and acquisitions
- EU license evaluation and applications
- Regulatory and Compliance
KEY PERSONNEL
Gaming Economics was founded, and is led, by e-gaming industry veteran Lee Richardson. His experience over the past 15 years has included senior roles with totalbet.com, Coral-Eurobet plc, Chartwell Games, Boylesports and ONEworks, giving him a depth of knowledge across a very broad spectrum of the e-gaming industry from both an operator and supplier-side perspective.
Before entering the online industry in 2000, he was the first marketing director of the British Horseracing Board, launching Sunday racing with betting for the first time, and followed that by heading-up retail betting provider Tote Direct, where he led the team which introduced the award-winning Tote scoop6, the first new TV horseracing bet for 25 years.
Personally licensed by the Alderney Gambling Control Commission and the UK Gambling Commission, Lee obtained his MBA from the University of Strathclyde, is an elected Fellow of the UK Chartered Institute of Marketing, and a Chartered Marketer. A published business author, he has a particular interest in the topic of return-on-marketing-investment.
Gaming Economics has international access to other selected associates, who possess equally wide-ranging and in-depth industry experience. Collectively, the GE team is able to offer insight and practical advice on a wide variety of issues across a range of industry sectors, including sports- and pool-betting, casino games, bingo, poker and closely-related key areas such as operating platforms, delivery channels and licensing options.
CONTACT
M : + 44 (0) 7720 421 645
T : + 44 (0) 1252 375 580