Better Collective

SUMMARY

Better Collective was founded in 2004 by Jesper Søgaard and Christian Dam Rasmussen in Copenhagen, Denmark.

The company is still rooted in Copenhagen and continues to be a first mover within the industry. In 2011, 2012 and 2013, the company was awarded a Børsen Gazelle Award and named one of the fastest growing companies in Denmark.

Today, the firm has 46 passionate and highly skilled employees as well as more than 40 freelancers around the world. They all work to shape the best possible products, content and design and to ensure transparency for consumers in the online entertainment industry.

KEY PRODUCTS

• bettingexpert: a multilingual community for igaming and sports betting enthusiasts, where users can share market knowledge to gain best insight. Utilising optimised social media and user engagement techniques to ensure the best insight is given to users in the community, bettingexpert works with multiple international betting partners to ensure players receive optimal promotions and service.

• Tandempartners.org: a community for people wanting to learn a new language by exchange with other likeminded people, either through video chat or real life meet ups. Tandempartners.org launched in October 2011 and now has more than 2000 active ads by people searching for a tandempartner and more than 5000 users.
• SEOforums: Founded in 2009 by a Martin MacDonald, better Collective bought the website from him in fall 2011. Since then the website has got a whole new design, a new blog and a new tools section, where users can add tools themselves and vote them up and down.

KEY PERSONNEL
Jesper Søgaard CEO & Co-Founder
Jesper co-founded Better Collective the year after he started studying political science at University of Copenhagen. Upon graduation, he became the CEO of the company. Jesper’s spare time is dedicated to travelling, betting, and reading newspaper meticulously.
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Christian Dam Rasmussen Vice President & Co-Founder
Christian has always had a passion for gambling and created his first gambling website as merely a hobby to help share his strategies with other gamblers. This hobby turned in to Better Collective, which he co-founded in 2004. Today, Christian has turned his passion into a career and directs a wide range of websites with the help of his loyal and steadfast team.
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Thomas Høgenhaven Chief Strategy Officer
At a young age, Thomas learned his way around the internet through (somewhat shady) IRC communities. Now he is the Chief Strategy Officer at Better Collective and currently works on finishing his Industrial PhD at Copenhagen Business School. His favorite parts of the job is to create web products users love and work with talented people.
LinkedIN Profile