SBC News Voice of the Sports Betting Industry
Element Wave have launched Mobile Moments – mobilemomentshq.com, the gaming industry’s first dedicated mobile CRM (mCRM) platform, designed to combat the increasing problem of mobile player churn for operators.
The ground-breaking, fully automated solution from the award-winning Irish company uses in-app messages, push notifications, real-time analytics and post-campaign reporting to help boost mobile player engagement and retention.
Mobile Moments includes a dynamic Funnels feature where players can be segmented into different stages of the conversion funnel and then targeted with tailored individual campaigns.
The platform is fully measurable with succinct reporting that highlights which campaigns are most effective at moving players onto the next stage of the funnel.
Dorothy Creaven, Co-Founder and CEO of Element Wave, said: “The gaming industry has been lacking a fully integrated, advanced mobile CRM solution and we believe Mobile Moments is going to revolutionise the way mobile marketing campaigns are carried out within the industry.
“The inability to fully engage and retain mobile players is one of the biggest challenges facing the sector at present. Mobile Moments has been specifically developed to solve this problem by analysing every app session, in-app action, deposit and bet placed by every single mobile player.
“Personalisation is at the heart of the platform; giving operators the power to create push notifications and in-app messages that are specifically tailored to each user. Player loyalty can only be achieved if users feel special, and if they do, they’ll keep coming back.”
Element Wave’s proprietary technology broke onto the gaming scene after unanimously winning the Start-Up Launchpad at EiG in 2013 and its customer list includes major brands such as Betsson, Bwin.Party, Colossus Bets and Irish Greyhound Board.
The company is planning a round of investment later this year to help secure further growth in the gaming industry.
