Ladbrokes have launched a new website feature, Best Odds Guaranteed PLUS, for all UK and Irish horse racing meetings.
With Best Odds Guaranteed PLUS, if you take a price and the SP is bigger, Ladbrokes will boost your price beyond the SP. For instance, if you take a bet at 7/2, but the SP returns 4/1, you’ll get paid at 9/2.
This is part of a pre-determined, ordered list of odds that are used to apply the price enhancements. It was officially launched last Saturday, and Ladbrokes customers have already pocketed an extra £100,000 in additional PLUS winnings.
This initiative is an advancement on Best Odds Guaranteed, which is well established in the industry. Alongside this, Ladbrokes will be launching a new TV advert this weekend, focusing on racing and featuring brand ambassador, Frankie Dettori.
Jessica Bridge, PR Manager at Ladbrokes, said: “Best Odds Guaranteed PLUS is a fantastic and ground breaking initiative and one which will give us significant differentiation in the crowded and sometimes stale market place.”