The Health Lottery re-launches acquisition channel with Income Access

Northern & Shell UK lottery subsidiary The Health Lottery has announced that it has re-launched its affiliate marketing programme with igaming marketing and player acquisition specialist Income Access.

The launch of the Health Lottery affiliate channel, will see the operator in-house acquisition team utilise Income Access’ tracking and reporting partnership platform.

New and existing affiliates and marketing partners will be rewarded with 20% net revenue share on referred players to Health Lottery Products.

“The Health Lottery values its affiliates highly and we’ve therefore decided to re-launch our affiliate programme in partnership with Income Access, whose easy-to-use, top-of-the-line software will allow affiliates to maximize their earning potential promoting our brand,” said Stan Myerson, Joint Managing Director at Northern and Shell.

“Income Access’ long-standing reputation in the gaming industry and in affiliate management will help support The Health Lottery’s entry into new markets.”

The partnership sees Income Access extends its acquisition platform to the promotion of online lottery products. Nicky Senyard, Founder and CEO of Income Access

We’re excited to support The Health Lottery’s acquisition via the affiliate channel with a programme managed by our internal team using our platform,”

“Given the brand’s prestige and importance in the UK market, its new-look affiliate programme provides an important revenue opportunity for not just lottery affiliates but those working in other verticals as well.”