Dream Bingo secures Inside Soap Awards headline sponsorship

Betway operated Dream Bingo will be the headline sponsor of the 20^th annual Inside Soap Awards after announcing a partnership with organisers Hearst Magazines UK.

Dream Bingo’s customers will have the chance to attend one of the celebrity events of the year by entering a ‘Guess the Soap Star’ online competition, which will be promoted via a number of Hearst titles such as Best, Reveal, Real People and Inside Soap magazine.

The hugely popular event, taking place on October 5^th in London, celebrates excellence in the soap industry with 18 awards up for grabs and winners determined by public vote.

The highlight of the evening will be the Best Soap Award where EastEnders will be bidding for an astonishing seventh win in the last eight years.

Dream Bingo’s Marketing Director Anthony Werkman said: “Securing the headline sponsorship of the Inside Soap Awards is another exciting step forward in the development of the brand’s awareness and supports our strategic goal of positioning Dream Bingo as a leader in the UK bingo market.”

“We can’t wait to surprise a few of our lucky players, who will take their seats next to the stars of their favourite soaps on the night.”

Steven Murphy the editor of the Inside Soap Magazine commented: “The Inside Soap Awards is a highlight on the calendars of all soap fans and the red carpet will be full of glitz and glamour.”

“We can’t wait to share the evening with Dream Bingo for the first time and look forward to a long and fruitful partnership.”