SBC News Voice of the Sports Betting Industry
Intertain Group has announced that its InterCasino brand has undergone a site design overhaul and rebrand this week, ahead of a planned UK TV marketing campaign later this year.
InterCasino.com, one of the internet’s first online casinos (established 1996) has undertaken its site redevelopment based on the feedback of more than 6000 affiliates, media partners and customers through surveys and focus groups.
The website is designed for ease of customer journey, and contains a new redeveloped layout combined with new graphics. The new website further features a ‘Customise Your Casino’ tool which will enable players quicker access to their favourite casino games.
The re-brand has also seen the return of the crown to its InterCasino logo.
Speaking to industry news source EGR Magazine Peter Marcus Chief Marketing Officer of InterCasino commented on the re-brand and site redevelopment
“What we’ve tried to develop is a modern day front for a casino which includes everything on one page and is only one click away, something the top ecommerce companies do very well,”
Marcus further stated to EGR Magazine that the redesign would help re-build customer confidence in the brand, as InterCasino looked to reclaim its position as one of the leading online casino brands in the igaming market.
InterCasino new owners Intertain will support its new website with a multi-content advertising campaign in the coming months.
