SBC News Voice of the Sports Betting Industry
Camelot operators of the UK National Lottery, have announced the release of a new online lottery platform, which will be supported with the launch of a newly redesigned National Lottery website.
The migration to a new online lottery platform, had seen Camelot shut down its online lottery services over the weekend.
Camelot had re-launched its online website last night, with a new responsive design, which would improve product display and visibility on multiple digital devices. Camelot further stated that the website layout and design had been developed with user journey in mind, making it as easy for customers to navigate and find their favourite products.
Camelot Senior management had outlined at the start of the year, that it would look to revamp its digital inventory.
The operator had designed its platform and website in-house, and further announced that the re-launch and new platform will be tied-in with a new digital strategy to attract new players to National Lottery Products.
Camelot recruited Ladbrokes Head of Mobile Clair Barry in July this year as its head of digital strategy and planning .
