SBC News Voice of the Sports Betting Industry
Sports betting operator – Interwetten posted a year on year 7% increase in revenues for the opening quarter of 2014, the operator posted revenues of €11.1 million (£10.1 million).
The operator cited the performance of its mobile sports betting inventory as the key driver for its performance, mobile operations now account for 40% of the operators overall turnover. Furthermore Interwetten had seen increased player activity driven by its new website which was launched at the start of 2014.
The positive performance by the Austrian based operator will be supported by a planned increase in marketing activity targetting the upcoming FIFA World Cup in Brazil. Interwetten has upped its spend for the upcoming period by 28%, as it plans to
The operator put this performance down to an increase in marketing activities, which were upped by 28% in the first quarter of the year. The operator has planned for increase marketing and player acquisition campaigns targeting both online and offline channels. Interwetten are set to push campaigns for the World Cup six weeks in advance of the opening match of the FIFA 2014 World Cup.
Werner Becher, chief executive officer of Interwetten, said: “We have set ourselves very ambitious growth and profitability targets for 2014 and want to take the World Cup a lot of momentum in the fall and in the coming year.”
