SBC News Voice of the Sports Betting Industry
The Spanish gambling regulatory body is set to establish new provisions and laws that will allow the promotion and coverage of igaming verticals to be broadcast on Spanish national television.
Although online gambling is permitted, through granted national license the Spanish Government and Advertising Standards do not permit the broadcasting of television adverts promoting igaming verticals.
The new incentives to allow further promotion of licensed will be drafted by the Spanish advertising watchdog – Autocontrol. It is widely thought that TV advertisements promoting gambling will be placed during the hours of 22:00 – 06:00, in order to protect minors viewing the content. Autocontrol have taken on board advertising policies implemented by the UK advertising standards, such as the introduction of a watershed in order to limit promotion of gambling to the general public.
Igaming operators, who have decided to enter the Spanish regulated market, have welcomed the decision to allow them access to further marketing channels. The Spanish igaming market has proved to be a tough undertaking for several operators who have been burdened by heavy tax levy and restrictions of higher grossing gaming games such as casino slots.
Autocontrol have yet to give a further breakdown on how the advertising regulations and policy will be implemented, and which igaming verticals will be allowed to be advertised to the general public through televised mediums.
