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BOFCON 2016 – Read all about it: Content Marketing

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched ... Read More »

BOFCON 2016: Khaled Naim on football and esports

The founder of esports agency Stark Esports, Khaled Naim, spoke at #bofcon today on the subject of FIFA as a gateway between football and esports.  Stark has a partnership with VFL Wolfsburg and further deals with a host of Bundesliga clubs including Bayern Munich are also on the cards. The terms of the Wolfsburg deal sees Stark aiding the side’s entrance into ... Read More »

BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua ... Read More »

Metric Gaming FA Cup tickets up for grabs at Betting on Football

Delegates attending the Betting on Football Conference at Stamford Bridge will get the chance to win tickets to the FA Cup Final by proving their betting prowess, courtesy of Metric Gaming. The Real Time In Play Betting Competition will focus on Arsenal’s home match against West Bromwich Albion with competitors using Metric’s SuperLive Platform in order to demonstrate they know ... Read More »

Jacob Curciel – Optima – Giving the bookmaker full control #bofcon

Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a ... Read More »

Vahe Baloulian – BetConstruct – #Bofcon 2016

Award winning developer and betting industry supplier BetConstruct is a silver sponsor at this year’s Betting on Football Conference (#bofcon). Ahead of the event this week we spoke to CEO Vahe Baloulian about getting things right ahead of a major tournament such as Euro 2016 and retention strategies beyond, as well as the year ahead, how mergers are like marriages and ... Read More »

Betting on Football: Is Sky Bet’s sponsorship deal in a league of its own?

Clive Russell will have the honour of kicking off Betting on Football – #BOFCON – on Thursday 21st April. Russell, Managing Director of BD Sports Rights, will be leading a talk on Sky Bet’s sponsorship deal with the Football League and posing the question ‘Are they in a league of their own?’ Andrew McCarron, SBC Managing Director, confirmed: “We believe Clive is ... Read More »

Michael Probert – iSoftBet – #Bofcon 2016

Online and mobile casino games supplier iSoftBet is a sponsor at next week’s Betting on Football Conference (#bofcon) taking place at Stamford Bridge, home of Chelsea FC, on Thursday April 21st.  iSoftBet has clients including Paddy Power, Netbet, EveryMatrix and LeoVegas and is certified in a number of countries throughout Europe with offices in both London and Luxembourg. Michael Probert is the Head ... Read More »

Andy Scott – Digital Fuel Marketing – #Bofcon 2016

Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st.  The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages ... Read More »

Play in the Official SBC Foosball Championship at #BOFCON

The industry’s best table football players will have the opportunity to test their mettle against each other at next month’s Betting on Football Conference (BOFCON) at Stamford Bridge Stadium, after SBC Events announced the launch of the inaugural Betting Industry Foosball Tournament. The new #betfoos tournament will be sponsored by Betradar, a brand of Sportradar, and a global leader in ... Read More »