SBC News Voice of the Sports Betting Industry
Updating the market, Playtech Plc has confirmed that it has renewed principal online bingo and games supplier terms with Rank Group Plc subsidiary Mecca Bingo, the firm’s biggest online bingo partner.
The FTSE-listed gambling technology supplier was pleased to renew its ‘more than a decade long’ partnership with Mecca Bingo, turning the brand into a leading online bingo destination for UK consumers.
Agreeing a multi-year extension of services, Playtech retains its position as exclusive provider of bingo and games content, and will further cover provisions to bolster Mecca Bingo with further points of differentiation.
The agreement also includes Playtech’s Open Platform enabling Mecca to offer its players a vast array of leading Playtech and third -party games content to its rapidly growing player base.
Daniel Phillips, VP UK Operations, Playtech, said: “The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017.
“Mecca is one of those so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond.”
Colin Cole-Johnson, Group Director, Rank Group, said: “It is a suite of products our customers know and love, and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further.”
