SBC News Voice of the Sports Betting Industry
Betfair marketing has announced the launch of its new online casino TV advertising campaign ‘Ready!’. The new campaign is Betfair’s first TV casino advert in over two years.
The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with Cole Paviour of Unit 9 Films directing the advert. Announcing the launch of ‘Ready!’, Betfair marketing stated that it wanted to highlight new features and games of its online and mobile casino products.
The ad features real casino footage, cut with fast paced metaphorical imagery, and once more uses the brand’s signature track ‘Higher Ground’ by TNGHT. The spot features Frankie Tontoh, renowned drummer, who has previously toured with Amy Winehouse and George Michael.
Gavin Hamilton, Director of eGaming for Betfair, commented on the campaign;
“We’re thrilled to launch our new Ready? Casino advert which captures the anticipation of sport and gaming but also highlights the straightforward and easy casino experience Betfair has to offer across both mobile and desktop. This is the beginning of a new identity for Betfair’s gaming products and we’re looking forward to our customers seeing it come to life.”
Betfair signature track – ‘Higher Ground’ by TNGHT.
