SBC News Voice of the Sports Betting Industry
Marathonbet, the Official Betting Partner of Manchester United, has launched the Club’s first ever branded online live casino, which will be open for business 24/7 and allows United fans worldwide to play live roulette while immersed in a Manchester United-themed environment.
UK players will be able to play live blackjack later in the year, with a Russian speaking blackjack table already part of the product offering for the rest of the world. Over 18’s can interact with dealers in front of the backdrop of Old Trafford and be treated to regular United giveaways, prizes and offers.
Manchester United legends Gary Pallister, Jesper Blomqvist and Andrew Cole were at Old Trafford last night to lend their support to the live casino at an event celebrating the launch.
Richard Arnold, Manchester United’s Group Managing Director, said: “Our commercial partners play an important role in helping us find new ways to engage with our global following of 659 million fans, and new ways in which we can celebrate with them the unique passion for Manchester United.
“Our global partner Marathonbet has certainly created some great content and experiences for our fans, both online and on match days at Old Trafford. Today’s announcement is the most exciting moment yet of this great partnership. This will give United fans who like to play casino games the chance to interact among kindred spirits.”
Kicking off the launch event last night, Tom Hill, Head of Partnerships at Manchester United, said: “Here at Manchester United we have a really strong culture of innovation. We are the first Premier League club to install Digi-boards, the first club to have corporate hospitality boxes, and the first club to have its own TV channel as well. But this is a world exclusive for Manchester United, and our betting partner Marathonbet, and an opportunity we’re very excited about.”
Christian Melin, Marathonbet’s Head of Gaming R&D, expressed his thanks to Manchester United for their input during the development process, and added: “Our aim is to offer an immersive environment where players can enjoy online Live Roulette, while having the feel of being part of Manchester United. It’s also a chance for fans to mix with like-minded players. The co-branded environment is truly one of a kind in the industry and offers players a unique gaming experience.”
