SBC News Voice of the Sports Betting Industry
After being commended at the back end of last year for its use of Twitter, mobile casino LeoVegas is launching an engaging social media campaign to promote its new Michael Jackson-themed game.
It is a five-reel slot with 25 paylines, featuring wilds, scatters and two free game features (Beat It and Smooth Criminal). Bally Technologies created the game for real money play at online and offline casinos around the world.
‘Michael Jackson King of Pop’ is due to launch online and on mobile at LeoVegas on 23rd May 2016. To celebrate its release, the mobile casino is asking the public to test out their lip-syncing skills and take part in the ultimate Michael Jackson lip-sync battle.
The nation’s ‘Smooth Criminals’ are being encouraged to step forward and show LeoVegas how ‘Bad’ they really are using Dubsmash, or a similar app, to create Michael Jackson themed lip-sync videos.
To enter, competitors must share their videos with @LeoVegasUK on Twitter, Instagram or Facebook with the hashtag #MJLipSync. LeoVegas are even suggesting you add in props and dance moves.
The star of the best Thriller, Bad or other MJ classic lip-sync video, chosen by judges at LeoVegas, will win a VIP experience to see Thriller Live in London.
