SBC News Voice of the Sports Betting Industry
Curacao and Malta-licensed online sports betting operator Pinnacle Sports has undertaken full corporate rebrand to ‘Pinnacle’.
The rebrand follows this March’s news that Pinnacle Sports had purchased the URL domain www.Pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum.
Updating the market, Pinnacle leadership stated that it had launched “a new contemporary brand architecture and dynamic design style that has been rolled out across its desktop and mobile sites, along with all supporting marketing materials”.
Launching a comprehensive rebrand, Pinnacle will roll-out its new logo and corporate style throughout its business divisions for; affiliates/partnerships, eSports, casino, and new B2B offering (known as ‘Pinnacle Solutions’)
Project leader Harry Lang Marketing Director of Pinnacle commented on the rebrand
“The Pinnacle name is synonymous with the best odds and highest stakes in online betting and has been for nearly 20 years. However, as we now offer much more than just a Sportsbook, our rebrand was the perfect opportunity to refresh the whole architecture of the brand and look like the contemporary and dynamic operator our savvy customers want to bet with”.
Pinnacle CEO Paris Smith backed Lang’s comments stating
“Our customers, industry peers and team members have known Pinnacle Sports as ‘Pinnacle’ since we launched in 1998, so our rebrand is really just a natural evolution. We were already looking at refreshing the brand to reflect the growing family of betting verticals we offer beyond sports so when we had the chance to acquire the Pinnacle.com domain it was too good an opportunity to pass up”.
