Ladbrokes revamps look & layout of retail betting shops

Ladbrokes is set to introduce new digital and experiential  features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015.

According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new in-store technology features will  look to drive engagement and customer loyalty for Ladbrokes retail division.

FITCH have advised Ladbrokes on several key changes to store layouts and on convergence of social media tools with retail betting shops. Ladbrokes  retail betting shops are set to replace static posters with digital content, including sports highlights and live twitter feeds from Ladbrokes followers.

Furthermore all Ladbrokes stores will have access to WI-FI and mobile charging facilities. Ladbrokes will begin rolling out these changes through its central London stores.

Chris Robson, group property and procurement director of Ladbrokes, said: “The new shop aims to differentiate Ladbrokes from the normal traditional format of the betting shop.

“Retail is evolving and we are keen that our customer experience evolves with it. The Strand shop is a great way to test out new ideas and see how the customer reacts.”