SBC News Voice of the Sports Betting Industry
Bryan Blake Head of Gaming at Secure Trading speaks to SBC on his firm’s ambitions and plans for 2017
Offering flexible, rapid and reliable payment gateways, Secure Trading has become one of the leading payment processing specialist firms in gaming and betting. A London Baby Sponsor (7 February – Café de Paris Leicester Square), Blake details to SBC readers what topics, debate and discussion 2017’s industry agenda.
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What new products and services will Secure Trading be bringing to market for 2017?
Bryan Blake: The gaming world continues to change and evolve and, here at Secure Trading, we recognise this by always bringing our customers the latest in modern payments. At the ICE Totally Gaming event this year, the modus operandi is no different, as we bring to the market a new innovative payment method called ‘Cash to Code’. Following an exclusive partnership with Funanga, the innovators of this solution, we’re opening up the online gaming market to the most universal payment method; cash.
Additionally, we also offer an instant SEPA payout service – ensuring that no matter where you are in Europe – you can access funds and winnings seamlessly.
What do you think will be the industry buzzword this year and why?
BB: All heads are turning to the US at the moment. After Trump’s election and his controversial policies already filtering through Government, the US gaming industry is also likely to be affected. Above all else, it’s a matter of managing changes as these have a knock on effect in the UK.
Which new technology, service or consumer trend will have the biggest impact on the igaming industry this year?
BB: There is often a gap between technological developments and consumer adoption. It’s only when these two factors reach an equilibrium that real change takes place. For 2017, I think it’ll be the market penetration of wearables and consequential move of gaming to these devices.
Virtual Reality (VR) is also likely to really make its mark in 2017. A number of VR platforms were launched in 2016, from HTC’s Vive to Google’s Daydream and the Playstation VR means that VR is now in the home; this will be a catalyst to consumer adoption in 2017.
SBC: Why have you chosen to begin 2017 by sponsoring the London Baby Party?
BB: Together we achieve more – that’s the thought behind our sponsorship of the London Baby party. It’s all the movers and shakers within the industry fleshing out ideas to decipher between the light-bulb moment and a damp squib. If this involves an alcoholic beverage in the Café de Paris – then all the better!
SBC: Finally, where can people expect to find you at ICE?
BB: Speaking of a meeting of minds – I’ll be on the stand during the day, and most likely in the bar at night!
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Bryan Blake – Head of Gaming – Secure Trading
