SBC News Voice of the Sports Betting Industry
Rank Group bingo subsidiary Mecca has moved to strengthen its online games portfolio by confirming a partnership with IWG, a specialist developer of instant win games content.
Agreeing on partnership terms, IWG will exclusively service Mecca’s entire online instant win suite, with popular titles including Slingo and Cashbuster.
Instant win specialist IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high-quality instant win games. It is now offering this service to commercial brands and platforms in the wider online gaming industry.
Rhydian Fisher, CEO at IWG, was pleased to announce his firm’s partnership with Mecca stating ; “Online instant win content is a hot topic at the moment and Mecca realise the importance of providing this type of game to their customers. We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector.”
“We’re thrilled to be partnering with Mecca to create this entirely new tab. They’re a huge brand and have some really exciting plans for the future. They are also extremely well placed, both in terms of players and experience, to ensure this is the huge success they expect it to be.”
Colin Cole-Johnson, Director of Digital & Cross Channel Services at Rank Group, added: “This is an exciting new development for Mecca’s players. Scratch cards have been around for years, but they haven’t really changed and IWG’s online instant win content is far more immersive and engaging.
“We’re going to be promoting this new suite heavily and I’m sure that our players will love the range of games that we’ll be launching shortly.”
