SBC News Voice of the Sports Betting Industry
Arena Racing strategic broadcast venture The Racing Partnership (TRP) has announced that it has secured its first media rights deal with the Bookmakers Technology Consortium (BTC).
The deal will TRP content broadcast throughout 450 BTC syndicated UK and Ireland betting shops including Jenningsbet, Stan James and Corbetts.
TRP content will include broadcasts from UK independent racecourses in Fakenham, Ffos Las, Hexham, Newton Abbot, Plumpton, Ripon and Towcester. Furthermore, from 2017 the TRP service will include Arena Leisure racing fixtures from Doncaster, Lingfield Park, Royal Windsor, Southwell, Wolverhampton, and Worcester racecourses.
This schedule of content equates to around 650 fixtures per year with The Racing Partnership’s racecourse members making up 40% of UK horseracing fixtures. With the South African content the TRP TV channel will show almost 1,100 fixtures per year.
ARC’s Director of Media Technology and Production and Director of The Racing Partnership, Mark Kingston said: “We have listened to independent bookmakers and put together a proposal for a new service. Based on the speed and level of uptake, it is clear that we have been able to come up with an offer that meets their requirements and provides a clear and transparent way forward for the independent sector. With more fixtures, better field sizes and quality of product, The Racing Partnership is already demonstrating its commitment to delivering a product of value to the retail sector.”
BTC Director, Howard Chisholm, said: “It has been a real positive for independent bookmakers to be consulted before a channel begins operation. TRP will be for independents and we in BTC intend to work with the channel to ensure it provides content relevant to independent operators on both sides of the Irish Sea.”
