SBC News Voice of the Sports Betting Industry
Sportech Plc subsidiary The Football Pools has confirmed that it will integrate a second screen live betting experience by BetUP produced by igaming UX specialists Commologic.
Adding BetUP mechanisms, The Football Pools games will bring a in-play betting to customers for the first time and further add new game functions to its increasing product portfolio at footballpools.com.
BetUp will be rolled out across desktop and mobile in time for the new Premier League football season, with mobile app to follow shortly after. The BetUp product will cover all major games of UK interest but also across major European Leagues including Champions League and Europa League.
Commologic’s BetUP confirms its second major partnership of 2016, having secured the services of European sports betting operator Unibet this February.
Conleth Byrne, Managing Director of The Football Pools said, “The Football Pools is always looking to innovate and adding in-play betting is a natural evolution for us. BetUp brings an exciting, engaging, and live game that we are sure this will prove popular with our 200,000+ weekly customers”.
Tamir Berler, Managing Director of Commologic added “Partnering with such an iconic brand is exciting for Commologic and we are thrilled to be expanding the BetUp network. BetUp will engage the Football Pools audience with live moments of entertainment for the first time.”
