SBC News Voice of the Sports Betting Industry
Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System.
Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour.
EveryMatrix clients will benefit from better-targeted customer messaging and further segmentation of their player databases through in-play engagement and analysis of user gaming habits.
The technology suppliers, development team states that the intelligent system will lead to optimise performance with mproved marketing ROI and reduced customer churn throughout its partner network.
Ebbe Groes CEO of EveryMatrix commented on GamMatrix CRM Agent System “Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer’s importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs and find new ways of targeting the desired player group.”
The GamMatrix CRM Agent System launch is second major launch of 2017 by EveryMatrix, who at ICE 2017 displayed its new OddsMatrix sports betting platform
