SBC News Voice of the Sports Betting Industry
Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals.
Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European online gambling enterprise’.
Tjärnström states that his firm’s multi-brand strategy has been effective at not only entering new markets but more importantly targeting dynamic and unique audiences, strengthening Kindred position within the saturated online betting/gaming sectors.
As Kindred leader, Tjärnström highlights the importance of his firm’s proprietary platform, which he states has been able to effectively scale up Kindred’s newly acquired assets and their customers, while being able to intake the group’s aggressive multi-brand strategy.
The tacit benefits of a multi-brand strategy combined with the firm’s focus on effective proprietary development has seen Kindred create one of the industry’s most unique companies. Tjärnström further points that Kindred capabilities and corporate strategy cannot be simply copied by competitors, as Kindred is now a ‘one of a kind’ enterprise within the ultra-saturated online gambling sector,
Entering 2017, Tjärnström stated that Kindred will seek to relocate its London, Malta and Gibraltar divisions into new offices with the operator continuing its focus on in-house development and with a view of attracting top talent and creating best-in-class experiences.
