SBC News Voice of the Sports Betting Industry
Sports betting technology and software Betgenius is helping sportsbook operators give greater control to their customers via a range of new trading products, set to be showcased at ICE 2017 next week.
As punters demand more and more from their chosen sports betting operator, Betgenius is staying ahead of the game with a series of new product launches to complement its customisable, automated trading tools.
Visitors to the ICE exhibition will be able to get a first look at Betgenius’ unique Cash Out innovation, which allows punters to access the function right until the final whistle, even on accumulator bets.
The new Betgenius Cash Out product has been developed to solve the growing issue of frustrated punters being denied the option to cash out ‘winnings’ late on in sporting events – often causing damage to bookie’s reputation as customers voice their anger on social media.
However Betgenius Cash Out creates up to 100% availability for the function across match day singles and accumulators, with the ability to configure suspensions to suit bespoke needs. Betgenius is also showcasing its brand-new Minute Markets product, which allows punters to bet across 12 in-game events in one, two, three, four or five minute periods.
Uniquely, the market types are offered as binary yes/no options as to whether events will happen – adding a fresh and exciting element to the in-play betting experience.
Matt Stephenson, Business Development Director at Betgenius, said: “At ICE this year, alongside our tried and tested trading products, we are showcasing fresh, innovative products designed to vastly improve the betting experience for punters. The trend of punters demanding greater control over their bets is here to stay, and these products are clear examples of how Betgenius can help its partners meet that demand.”
Other trading products being showcased at ICE include:
- In-Play Manager: Now featuring over 150,000 live events per annum across 25+ sports
- NEW PreMatch Manager: Our revamped console, with Pyramid Pricing, providing operators with optimised odds across all sports and events
- Racing Manager: Check out our fully automated trading and streaming solution designed to remove resource-heavy manual odds compilation
- eSports: Betgenius is the most experienced supplier of eSports trading services on the market, having launched the industry’s first comprehensive pre-match and in-play betting service back in 2015.
