NetRefer places gamification as key component of beta customer loyalty program

Seeking to boost its client performance marketing and retention capabilities, industry affiliate marketing software provider NetRefer has launched its new customer loyalty program.

Announcing its initial launch, NetRefer governance details that its customer loyalty program will be unique within the industry as it will introduce gamification features to its existing performance marketing platform.

Currently being tested in beta, NetRefer states that the customer loyalty program will seek to create a dynamic competitive environment between players, which will reward long-term customer loyalty beyond current industry standards that have focused on static user points.

Gamification functions for the new loyalty program include competitive leaderboards, Hall of Fame recognition, loyalty levels, and player achievement badges,

Commenting on the NetRefer customer loyalty and retention ambitions, Mario Debono, R&D Manager at NetRefer stated “Gamification has been proven to drive customer loyalty and engagement. We have designed this product from the ground up with this in mind – complete control in a simple package.”

NetRefer will showcase its beta customer loyalty program at upcoming ICE and LAC 2017 conferences (6-12 February, London).