SBC News Voice of the Sports Betting Industry
Updating the market, Cherry AB subsidiary Yggdrasil Gaming has announced the launch of its ‘White Label Studios’., allowing its client base to to leverage the games provider’s development arm creating better bespoke games content.
Announcing the launch of ‘White Label Studios’, Yggdrasil governance stated that it wanted to ‘’unburden’ industry stakeholders from legacy frameworks, bringing new development concepts to market.
Going forward, Yggdrasil clients will require minimal technical competence, as the White Label Studios will handle implementation of games content, requirements for remote game servers access, product testing, certification and content translation.
White Label Studio clients will be fully supported by Yggdrasil’s development and platform teams, and will gain further full access to Yggdrasil games inventory and player reporting tools.
Yggdrasil CEO Fredrik Elmqvist stated that his firm had made a strategic commitment to its market changing White Label Studio services.
“Yggdrasil White Label Studios allows us to make a strategic commitment with operators where we both focus on what we know best. An operator knows its customer base, brand and strategy better than anyone else, and we can now enable and deliver on that with our industry-leading platform and developmental expertise.” Elmqvist stated
“Exclusive and customised content is a key differentiator for operators, and it is far more cost-efficient for operators to work in partnership with Yggdrasil to develop this type of content.
“White-label solutions have proved extremely popular in this industry when it comes to platform provision, but this is the first time anyone has offered white-label game design. It is going to revolutionise the way slots are developed.”
