SBC News Voice of the Sports Betting Industry
William Hill has announced it will become Tottenham Hotspur’s new Official European and Australian Betting Partner for an initial two-year period.
The partnership will see William Hill will have a presence across the Club’s growing digital channels, pitchside advertising boards and will operate the in-stadium betting services on a matchday.
As part of its continued commitment to Haringey (Spurs local community) , the partnership will see William Hill invest in a community project delivered by the North Londons Club’s charitable body, Tottenham Hotspur Foundation.
Fran Jones, Head of Partnerships, Tottenham Hotspur, said: “We are delighted to announce our partnership with William Hill, one of the most established and recognised brands in its sector. As another Haringey-based business, we are both committed to this area of north London and look forward to progressing our work through a joint community project run by our award-winning Foundation.”
Alex O’Shaughnessy, Chief Marketing Officer for William Hill, said: “Tottenham Hotspur is one of the most famous teams in world football and we are delighted to be entering into this new partnership. The Club’s profile will help to support our brand and business objectives and its location in Haringey gives us a unique opportunity to further demonstrate our commitment to the local area.”
Grant Cornwell MBE, Chief Executive Officer, Tottenham Hotspur Foundation, said: “We’ve already successfully delivered a pilot community project in partnership with William Hill and over the course of the next two years, we will continue to develop this work to support those living in our local community.”
