SBC News Voice of the Sports Betting Industry
Italian gambling operator Sisal Matchpoint (subsidiary of Gruppo Sisal SA) has become the official betting partner of Juventus FC, the reigning Serie A league champions.
Sisal Matchpoint secures its betting partnership with the ‘Bianconeri’ (Juventus nickname) ahead of the start of the 2016/17 Serie A football season on 27 August, as Juventus seek to complete a four-peat of league titles.
Detailing its betting partnership, Sisal marketing specified that its Matchpoint brand would receive high coverage exposure during match days at the Juventus Stadium (capacity 42,000).
Juventus will further support Sisal Matchpoint brand exposure, by promoting the bookmaker online and retail betting services throughout its social media and digital channels.
Confirming Sisal Matchpoint as new betting partner Giorgio Ricci Juventus Head of Global Partnerships commented
“Just like Juventus, Sisal base its success on millions of fans’ passion for football. Thanks to this agreement, we will be able to develop activities in order to involve even more of our Italian fan base.”
Sisal governance stated that it was pleased to have secured its biggest partnership for 2017, further stating that it had partnered with Italy’s most followed football club.
