SBC News Voice of the Sports Betting Industry
Betting solutions supplier SIS has confirmed that it has entered a partnership with betting insights and intelligence provider Genius Sports for the distribution of in-play data for Spanish football.
Through its new partnership with SIS, Genius Sports will be allowed to capture betting data on Spanish football matches including La Liga and further matches sanctioned by the Liga de Futbol Profesional (LFP).
SIS has been an exclusive data and media partner of La Liga since 2014, giving it access to matches covering Spain’s top three leagues and two cup competitions per season. The deal will provide Genius Sports access to the only official pre-match, in-running and post-match data feed available for Spanish football.
The partnership sees Genius sports further its betting data inventory which this month saw the company renew its data partnership with FIBA basketball.
Announcing the partnership Paul Baker, SIS Strategic Development Director, said “As the official, exclusive data partner with LaLiga, SIS are pleased to work with Genius Sports to expand greatly the reach of our high-quality, low latency data distribution. This season, SIS will deliver data for more than 2,500 matches from LaLiga’s world-renowned leagues and tournaments, which have been a huge success for the company and our customers, and we’re looking forward to reaching new markets in partnership with Genius Sports.”
Mark Locke, Genius Sports CEO, commented: “We are excited about partnering with SIS and LaLiga, one of the most prestigious and well-respected sporting brands in the world. This deal reflects our ongoing commitment to working with the best official data in the market place, ensuring sports are protected and opportunities maximised.”
La Liga President Javier Tebas said “Our goal is to always work with official data partners that will work with us to help safeguard sports integrity and we feel this partnership further compliments this strategy in the betting space, Genius Sports’ state of the art technology works perfectly with SIS, our official, exclusive data partner, and will allow fans an unprecedented gaming experience, which will help drive media and market interest in our games and grow our global fan base.”
