Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …
Read More »Products
AFE joins DGOF to safeguard betting integrity in Spain
Spain’s General Directorate of Gambling Regulation (DGOJ) has added the Association of Spanish Footballers (AFE) to the Global Research Service for the monitoring of betting integrity. By signing the agreement, AFE can now utilise in-depth data flows to submit information about instances of suspicious bets placed on various sporting events. The DGOJ further clarified that the service is compliant under …
Read More »SSTrader unveils AI-powered match prediction tool
After three years in development, sports analytics platform SSTrader has released its AI chatbot tool that can predict the outcome of football matches. The Super Sports Predictor uses machine learning algorithms to base its decision making on a wide pool of data, giving bettors a new way to wager by providing them with real-time predictions on outcomes such as match …
Read More »Spelinspektionen and IBIA broker sports betting integrity pact
The Swedish Gambling Authority (SGA), Spelinspektionen, has entered a Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA) to facilitate better sports betting integrity across the sector. Both parties will now exchange information on identified suspicious betting activity, with IBIA representing the majority of the betting market licensed under the SGA. Khalid Ali, IBIA CEO, said: “IBIA is …
Read More »Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions
Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities. The tool comes as a …
Read More »Novibet platform receives content push from BETER
Betting and live casino data provider BETER has signed online betting firm Novibet as a partner to expand its global client portfolio. Mediated by B2B igaming marketplace Betbazar, the deal will see Novibet gain access to BETER’s offering of sports and esports content, which includes the proprietary Setka Cup table tennis platform together with the ESportsBattle tournaments that encompass eFootball, …
Read More »Stats Perform retains WTA Tour betting rights contract
Stats Perform has strengthened its position in the professional tennis world by extending its exclusive agreement to collect and distribute official WTA Tour data and live streams to licensed sportsbooks until the end of the decade. The extension of the long-running deal means that live scores, stats and content from the top tier of women’s tennis will be available to …
Read More »Standing out from the crowd: Building an unrivalled football betting offering
Following its new agreement to distribute premium football odds from La Liga, Serie A and CBF División A, Genius Sports’ James McKiernan sets out why football continues to dominate in-play betting and the breadth of the company’s offering. Content is king. Over 25 years ago, Bill Gates’ famous phrase heralded how the internet would revolutionise our lives whilst predicting where …
Read More »Sean Conroy: Genius Sports’ BetVision represents new era of betting streaming
When Genius Sports unveiled BetVision earlier this week, it hailed the product as “the world’s first immersive sports wagering experience”, thanks to functionality that gives bettors live-streamed NFL games, integrated betslips, statistical insights and real-time augmentations on a single screen. The product is launching with Caesars Sportsbook and Fanatics Sportsbook in the US, but Sean Conroy, Executive Vice President, North …
Read More »Navigating OKTO’s cash-to-digital & digital payments innovations
In the dynamic world of payment solutions, OKTO shines as a beacon of innovation and reliability. Since its inception, OKTO has been leading the charge in providing cutting-edge payment solutions uniquely tailored to the needs of online, retail and omnichannel gaming businesses. In this exclusive interview with Simon Dorsen, Chief Commercial Officer (CCO) of OKTO, we delve into the company’s …
Read More »