Data

Latest news regarding live sports and events data

Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

Read More »

Novibet platform receives content push from BETER

SBC News Novibet platform receives content push from BETER

Betting and live casino data provider BETER has signed online betting firm Novibet as a partner to expand its global client portfolio. Mediated by B2B igaming marketplace Betbazar, the deal will see Novibet gain access to BETER’s offering of sports and esports content, which includes the proprietary Setka Cup table tennis platform together with the ESportsBattle tournaments that encompass eFootball, …

Read More »

Stats Perform retains WTA Tour betting rights contract

Stats Perform extends WTA Tour betting rights contract

Stats Perform has strengthened its position in the professional tennis world by extending its exclusive agreement to collect and distribute official WTA Tour data and live streams to licensed sportsbooks until the end of the decade. The extension of the long-running deal means that live scores, stats and content from the top tier of women’s tennis will be available to …

Read More »

Genius Sports extends Premier League, EFL & SPFL official live betting data deal

Genius Sports Premier League data

Genius Sports has won an extension running until the end of the 2024-25 season to its exclusive low latency official data partnership with Football DataCo (FDC), the data rights holder for UK football. The deal will see Genius Sports continue to be the exclusive official supplier to the global sports betting industry of live data from the English Premier League, …

Read More »

Sporting Solutions nets FSB Odds Services extension

Sporting Solutions nets FSB Odds Services extension

Sporting Solutions has extended the agreement to supply its Odd Services to sportsbook and igaming platform provider FSB, in a deal that will take the two companies’ working relationship past the decade mark. The contract renewal will see Sporting Solutions continue to provide trading services across a wide variety of sports, in order to ensure accurate and reliable pre-match and …

Read More »

Stats Perform strikes long-term ECB partnership renewal

ICC

Stats Perform has secured a four-year extension of its long-term agreement with the England and Wales Cricket Board (ECB). As part of the renewal, Stats Perform will exclusively collect and manage Opta data for all home England International cricket, LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and the Charlotte Edwards Cup, as …

Read More »

Genius Sports inks multi-year B.League data and streaming partnership

SBC News Genius Sports inks multi-year B.League data and streaming partnership

Genius Sports has been designated as the exclusive international streaming and data partner for betting to Japan’s B.League – the governing body for professional basketball in the country. Genius has been granted the exclusive rights to capture, manage and distribute the B.League’s official data and video content to its global network of regulated sportsbook partners as part of the deal, …

Read More »

STATSCORE combines with Altenar for continued growth

Cash Out

Global sports data centre STATSCORE has joined with sportsbook software Altenar in a deal to create ‘high-quality’ widgets for betting companies. The two companies have been ‘dynamically’ developing together and have finally combined forces to create the Livematch Pro widgets. “We are very excited about having the possibility to cooperate with STATSCORE,” said Domenico Mazzola (pictured), Altenar’s Commercial Director, about the …

Read More »

Oddin.gg: The importance of live betting in esports

Oddin

Esports betting has enjoyed a well-documented rise to prominence over the last few months, partly due to global restrictions and the postponement of live sporting events.  However, the challenge now for esports is to cement itself as a major player in the overall sports betting landscape, avoiding a situation where audiences just ‘revert to type’ as the sports action returns. …

Read More »

RTSmunity: Data is imperative to esports’ success in the betting industry

SBC News RTSmunity: Data is imperative to esports’ success in the betting industry

Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting.  It is vital that esports betting keeps its integrity during this period as a mistake could derail the …

Read More »