North America

North American news

Better Collective appoints Guy Harding to lead global media partnerships

Better Collective

Better Collective A/S has confirmed the appointment of Guy Harding as Senior Director of Group Media Partnerships at the Stockholm-listed global betting and gaming media publisher. An expert in all disciplines related to player acquisition, partnership management, and campaign ROI, Harding joins Better Collective from iGaming media network Legend, where he most recently served as Commercial Director. Updating media, Better …

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Bet365 launches in Indiana in continued US expansion

SBC News Bet365 launches in Indiana in continued US expansion

bet365 has officially launched into Indiana through a partnership with the French Lick Resort. Indiana becomes the eighth state of the British bookmaker’s expansion in the US, which already includes Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa and Colorado. A bet365 spokesperson said: “At bet365, we don’t do ordinary, and as the home of the country’s first professional baseball game, …

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Sportradar’s Alpha Odds recalculation tool lifts client profits by 10% 

SBC News Sportradar’s Alpha Odds recalculation tool lifts client profits by 10% 

Sportradar has reported that its automated odds recalculation tool, Alpha Odds, delivered an average profit increase of 10% for clients in 2023, compared to the performance of its conventional odds product.  The tool, which allows operators to generate bespoke betting prices in line with their risk exposure and liabilities, was launched in 2022 and boasts a client roster of more …

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Genius Sports unveils Edge as game changer for sportsbook’s risk-&-rewards

SBC News Genius Sports unveils Edge as game changer for sportsbook’s risk-&-rewards

Genius Sports claims that it has delivered the most accurate automated pricing tool for sportsbooks with the unveiling of its new ‘Edge‘ pricing solution. A key product launch for 2024, Genius Sports brands Edge as “a first-of-its-kind automated pricing tool that enables sportsbooks to maximize profits across unlimited sports events and bets concurrently.” Edge utilizes Genius Sports’ wider capabilities in …

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Flutter to shift primary location from LSE to NYSE by end of 2024

SBC News Flutter to shift primary location from LSE to NYSE by end of 2024

Flutter Entertainment Plc will proceed with plans to make the New York Stock Exchange (NYSE) the primary location of its corporate shareholding. This morning, Flutter leadership rang the NYSE trading bell, beginning the firm’s dual-listing on the US exchange, as approved by investors. Flutter shares will be listed on the New York exchange under the ticker symbol FLUT, alongside the …

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NeoSurf promotes Sue Page to CEO of North America

SBC News NeoSurf promotes Sue Page to CEO of North America

NeoSurf has expanded its corporate leadership team by announcing the promotion of Sue Page as its Chief Executive Officer (CEO) of North America. Page is promoted from her role as Executive Vice President of North America, where she led the commercial deployment of NeoSurf’s prepaid solutions within US states regulating sports betting and iGaming services. Updating the media, NeoSurf cited …

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Huddle welcomes KaFe Rocks Co-Founder Mecan to advisory board

G3 Esports

Feda Mecan, who is the Co-Founder of KaFe Rocks, has announced that he is joining the advisory board of US sportsbook supplier Huddle. Mecan’s journey in gambling can be traced back to 2010 when he worked as a lead under Ladbrokes’ DACH-facing business, with a focus on Germany, Austria and Switzerland.  Fast forward to 2017, Mecan founded his first affiliate. …

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Flutter NYSE listing sets a new benchmark for gambling PLC valuations

SBC News Flutter NYSE listing sets a new benchmark for gambling PLC valuations

The City expects Flutter’s NYSE listing to have an impact on the corporate valuation disciplines of gambling PLCs… But nothing can stop the industry’s M&A momentum. The frantic movements of gambling PLCs have dominated industry headlines in the early proceedings of 2024. On the European front, despite no regulatory resolutions being settled in the past year, gambling PLCs continue their …

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Flutter ends listing on Dublin Euronext 

flutter

As of this morning (24 January 2024), Flutter Entertainment Plc has declared that it has ceased trading of its ordinary shares on the Dublin Euronext Exchange. On Tuesday, 23 January, Flutter concluded its final day of trading on the Dublin Euronext, as the global gambling group prepares to list on the New York Stock Exchange (NYSE) on Monday, 29 January. …

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BetMakers’ Global Tote enhances betting terminals at Hawthorne Race Course

bha whip rule changs

BetMakers’s Global Tote division has extended its partnership with Hawthorne Race Course for a further five years. The deal encompasses the provision of pari-mutuel wagering technologies and services at the Illinois-based course and at its off-track betting bars.  Raj Sanjanwala, Chief Operating Officer of Global Tote, said: “Global Tote is delighted to continue our long and productive partnership with Hawthorne …

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