The promotional budgets of French-licensed online sports betting and gaming operators will increase by 14% on an annual basis and reach €670m in 2024, with 30% of that figure to be spent between May and July to coincide with the UEFA Euro 2024 football tournament and the Olympic Games in Paris. The figures, published by the French gambling regulator Autortié …
Read More »Marketing
CONAR publishes Annex of advertising duties for Brazil betting regime
CONAR, Brazil’s advertising watchdog, has published ‘Annex X’ of “self-regulation rules” for betting advertising campaigns, needed for the launch of the country’s pending federal sports betting marketplace. Referred to as the National Advertising Self-Regulation Council, CONAR is a non-governmental body that oversees the standards and conduct of Brazil’s advertising code implemented across all media platforms. The publishing of Annex X …
Read More »Roobet thriving on diet of TikTok, crypto and rap stars
Standing out from the crowd is difficult to do in the gambling industry, but a focus on community, social media and star appeal is working for Roobet, Co-Founder Matt Duea told Issue 27 of SBC Leaders magazine. ——————————————————- When a story involves viral TikTok videos, cryptocurrencies, a world-famous rapper, knockout punches and a gun-toting video game, you might expect it …
Read More »Mecca Bingo to sponsor ITV’s Loose Women in 2024
Mecca Bingo has bolstered its UK brand coverage by becoming the lead sponsor of ITV’s Loose Women, beginning in January 2024. Broadcast on weekdays from 12:30 to 13:30, Loose Women is the principal daytime panel show of ITV, which attracts an estimated daily audience of 3 million viewers. On air since 1999, Loose Women serves as ITV’s longest-running talk show, …
Read More »GGL awards “Gambling Advertising Study” to Berlin’s eye square agency
Glücksspiel (GGL), the Federal Authority of German Gambling, has awarded its “Gambling Advertising Study” to eye square GmbH, a media research group. As announced on 10 August, the GGL published its tender requirements for a “study coordinated with Germany’s 16 federal states,” titled “Gambling advertising on television and on the Internet in the area of conflict between channeling and addiction …
Read More »AGCOM fines Google and Twitch for Dignity Decree violations
AGCOM, the Media and Communications Authority of Italy, has imposed fines of €2.25mand €900,000 on Google and Twitch, respectively, for violating the advertising laws of the Dignity Decree. The penalties were announced on 12 December and levied against the US tech giant’s European subsidiaries: Google Ireland Ltd and Twitch Interactive Germany. In its filing, AGCOM disclosed that it had initiated …
Read More »Spillemyndigheden takes on ‘fresh approach’ to educate Danish youth on gambling harms
Spillemyndigheden, The Gambling Authority of Denmark, has launched its first-ever nationwide advertising campaign for audiences under 18, educating “Denmark’s youth on the negative consequences of compulsive gambling”. The campaign sees Spillemyndigheden address concerns over youth gambling in Denmark, as recent research conducted by the Authority shows that “a significant number of young people (15% of those aged 15-17) have gambled …
Read More »Genius Sports empowers sports marketing compliance with FanHub ID
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID. The product utilities online and offline data signals and AI technology to create fan-based profiles. The target market for the product are marketers and content owners, who Genius states can use FanHub ID to ‘reach and measure’ sports audiences ‘at scale’. …
Read More »Xtremepush to bolster Vibra Gaming marketing suite for LatAm
Xtremepush has announced a breakthrough partnership with Vibra Gaming, in which its marketing suite will optimise marketing campaigns and retention programmes for Vibra Gaming’s South American clients. Launching the collaboration via Brazilian operator Betsul, Vibra Gaming’s clients that leverage its igaming platform can deliver personalised messages across all marketing channels thanks to Xtremepush’s proprietary technology. Robbie Sexton, Head of Partnerships at …
Read More »UK gambling adopts new IGRG Code to enhance protections on digital platforms
The members of the Betting and Gaming Council (BGC) have adopted the new rules and guidelines of the “Gambling Industry Code for Socially Responsible Advertising” – IGRG Code. BGC members settled on the new standards of the seventh incarnation of the IGRG Code in September, with its practices to come into effect from 1 December 2023. Established in 2007 by …
Read More »