Marketing

Ladbrokes has partnered with Powerleague to launch ‘Primetime Pitches’, a new brand initiative to expand the availability of local pitches to footballers across the UK and Ireland  The first-of-its-kind collaboration will see Ladbrokes provide free access to venues operated by Powerleague, who operate as the UK’s premier provider of small sized football pitches. Primetime Pitches will give footballers access free …

l’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, has stated that it is satisfied by the outcomes of its ‘World Cup assessment’, in which licensed operators observed its order ‘to reduce advertising pressure’.  As anticipated by ANJ, World Cup 2022 broke all previous French wagering records, as the event generated a total volume of €597m in stakes and €70m …

Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …

Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers.  The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …

Tabcorp Holdings has announced Accenture Song and Ogilvy Australia as the winners of its creative agency pitch tasked with “reimaging and transforming the brand of the TAB”. The agencies will replace incumbent M&C Saatchi as creative lead, who has led Tabcorp’s account since 2019. The ASX wagering group seeks a change in creative direction to reflect its ongoing ‘digital transformation’, …

Flutter Entertainment has appointed EssenceMediacom, the flagship media planning and buying agency of WPP Plc, to manage its entire UK advertising account. The FTSE100 gambling group maintains a prior relationship with Mediacom, the agency that consolidated the Paddy Power and Betfair advertising accounts in 2016 as part of the group’s +£100m post-merger synergies strategy. Subsequent M&As undertaken by Flutter saw …