Marketing

UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …

Betsson AB, Italian online casino property StarCasinò has confirmed that it has become the official gaming partner of LEGA Basket Serie A’s ‘Italian Basketball Cup’. StarCasino becomes a lead sponsor of Lega Basket’s ‘Coppa di Pallacanestro’ a pro tournament taking place between 14-17 February, featuring Italian Basketball’s biggest teams. Confirming the partnership, Egidio Bianchi, President of LEGA Basket Serie A, said: …

Australian marketing news source Mumbrella has reported that ASX gambling group Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia. The Sydney based marketing agency will takeover the AUS $ multi-million account from incumbent Clemenger (BBDO Group), who have served as Tabcorp’s creative lead since 2016. Mumbrella reports that M&C Saatchi, were not required to pitch for …

Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies. The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector …

A national press advert for Coral has been cleared by the Advertising Standards Authority, after being brought under question by The Campaign for Fairer Gambling. Featuring in the Racing Post during the World Cup last year, text within the ad stated “PRICE BOOST Argentina v Iceland MESSI TO SCORE 2+ GOALS 5/1,” with the wording “WAS 3/1” struck through before …

DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …

The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor. The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans. Beginning with the upcoming 2019 NFL playoffs, Caesars will have the …

Football Index has boosted its sponsorship portfolio after agreeing a deal to become front of shirt sponsor of League Two side Notts County for the month of January 2019. Licensed by the UK Gambling Commission under BetIndex Limited, Football Index is the world’s first football stock market where you can buy and sell footballers with real money. The company’s logo …

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …