Marketing

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

Toto, the flagship sports betting brand of Nederlandse Loterij, will serve as a principal partner of the Azerion Women’s Eredivisie. The partnership sees Toto continue to expand its presence within Dutch women’s pro-football, in which the betting brand serves as principal sponsor of the women’s teams for PSV, ADO Den Haag, Heerenveen and FC Twente. Beginning on Friday 8 September, …

Conflicts loom in Ecuador as LigaPro opposes the “Organic Law on Communications” signed by President Guillermo Lasso. Under deliberation since November 2022, the Law, which mandates “the prohibition of advertising sports betting houses in Ecuador”, was signed by President Lasso on Monday. The controversial law was drafted to eliminate former policies of President Rafael Correa, who during his tenure authorised …

Polish bookmaker STS has revealed a new marketing campaign focusing on the emotional attachment fans feel towards sports, “I Love Sport. I Bet Smart.” The ‘360 campaign’ places a particular emphasis on ‘smart betting’ and is based on the pillars of image-building, sponsors and product spots, based on the principle that every sports follower has an emotional connection to a …

Deutscher Sportwettenverband (DSWV), the trade body for German sports betting, has criticised several media outlets for drawing false conclusions on problem gambling prevalence statistics.  The trade body responded to media outlets referencing the ‘Glücksspielteilnahme 2021’ survey conducted by the drug and addiction research centre, ISD Hamburg.  Media outlets reported that “problem gambling behaviour in Germany had risen from 400,000 to …

JACKS.NL has announced a deal to become a main sponsor of the Formula 1 Heineken Dutch Grand Prix. The gambling company – part of the JVH Gaming & Entertainment Group – now commits to the racing competition from 2024 onwards, joining the ranks of previous main sponsors such as Pon, Heineken, Radio 538 and Jumbo. Eric Olders, Chairman of the …

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

Ryan Thurburn has joined Racecourse Media Group (RMG) senior leadership as its first Chief Product Officer (CPO), bringing with him extensive experience of bookmaking business. The new CPO’s prior roles in betting and gaming have included tenures at high profile omnichannel operators, including a stint as Head of Sportsbook Product at Entain and Head of Product for its Ladbrokes Coral …