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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Rugby - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until ... Read More »

World sports’ A-listers line up for LAC 2017

iGB Affiliate (iGB) the event organiser of theLondon Affiliate Conference (9-12 February) , has announced that a number of sporting celebrities will be mingling with delegates at this year’s marketing conference iGB marketing informs that among the biggest names to attend LAC, are former Ajax, Barcelona and Rangers player Frank de Boer, as well as darts referee Russ Bray, will be ... Read More »

Sponsorship Spotlight – Assessing the value of the Premier League sleeve

Rugby - Copyright: dizanna / 123RF Stock Photo

Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new ... Read More »

SBTech signs up two new European partners

Two European bookmakers in the form of bet90 and Get’s Bet have revealed that they have established agreements to use SBTech’s omni-channel solution. Get’s Bet is a Romanian operator which boasts over 500 retail outlets and was launched back in 2004. Its store customers will now be served by SBTech solutions which includes a single wallet across both self-service betting terminals and ... Read More »

Bildabet confirms Tony Gale ‘meet and greet’ at ICE 2017

Tony Gale, Bildabet

Bildabet has confirmed that Tony Gale, a Sky Sports pundit and former Premier League footballer, will be doing a ‘meet and greet’ on the first day of this year’s ICE conference. Gale is an Advisor and Ambassador for Bildabet, who are using ICE 2017 to launch their small form factor betting product. The ‘meet and greet’ will kick off at 15:00 ... Read More »

Sportito signs fantasy sports partnership deal with Burnley FC

Burnley & Sportito

Sportito has built on its recent deal with Fulham FC by becoming the ‘Official Fantasy Sports Partner’ for Premier League side Burnley FC. Sportito, the first DFS company to sign with the ‘Clarets’, offers players the chance to win real cash prizes every day by choosing which players they would have in their fantasy team, without having to worry about ... Read More »

NetRefer places gamification as key component of beta customer loyalty program

Seeking to boost its client performance marketing and retention capabilities, industry affiliate marketing software provider NetRefer has launched its new customer loyalty program. Announcing its initial launch, NetRefer governance details that its customer loyalty program will be unique within the industry as it will introduce gamification features to its existing performance marketing platform. Currently being tested in beta, NetRefer states ... Read More »

Betting Gods extends reach with European language versions

Betting Gods - Copyright: convisum / 123RF Stock Photo

Betting Gods has extended its reach in Europe after a successful move into the Maltese sports betting market highlighted a clear demand for expansion. Since launching in Malta in December, Betting Gods has seen a growth in business of 17.27%. The company, which was previously available in English only, has reacted by creating French, German, Italian, Polish, Portuguese and Spanish ... Read More »

iGB Affiliate brings dedicated affiliate marketing seminars to ICE 2017

 iGB Affiliate (Clarion Gaming), publisher of industry information on player acquisition and affiliate marketing, has announced they will be hosting a series of free seminars to take place during ICE Totally Gaming on Thursday 9th February between 10.30 and 13:00. The seminars titled “Affiliate Marketing in the USA: A Hidden Opportunity” will focus on how affiliates can drive additional revenues from the ... Read More »

GVC optimises player base with Beehive marketing platform

Beehive - Copyright: kentoh / 123RF Stock Photo

Beehive has agreed a multi-brand deal with GVC to supply its data-driven marketing platform to the operator’s Playtech brands. The GVC deal represents the latest Tier 1 operator agreement for Beehive, following the agreement to provide its customer marketing tools across Ladbrokes’ retail estate in September of last year. With a focus on automating and optimising its multi-channel promotional campaigns, ... Read More »