BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …
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GamCare continues its work on protecting UK gamblers from the risks of consuming gambling-related debts, announcing that it has begun to trail referrals with PayPlan. The harm prevention and treatment support charity has launched a pilot initiative connecting its users with debt advice specialists trained by PayPlan. The need for debt advice has been marked as a key priority by …
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Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …
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The board of Codere SA has filed an F-4 ‘preliminary registration statement’ with the US Securities and Exchange Commission (SEC) putting forward its prospectus to list its ‘Codere Online’ business on the US Nasdaq. The registration sees Codere advance its plans to divest its Codere Online unit by merging with DD3 Acquisition Corp – a SPAC led by former Goldman …
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Kansspelautoriteit (KSA), the Netherlands gambling regulatory authority has issued a €10,000 fine to ‘Lotto NL’ a subsidiary brand of Nederlandse Loterij (NLO), having uncovered advertisements of its EuroJackpot game being displayed on girlscene.nl – a website primarily aimed towards minors. Dutch legislation prohibits the targeting of games of chance advertising at minors because they are particularly vulnerable to developing a gambling addiction at …
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Regulus Partners examines the media speculation of who will replace Bill Moyes as Chairman of the UK Gambling Commission (UKGC) – a regulatory body in need of strategic reforms over PR messaging… The identity of the new chair of the Gambling Commission was the subject of fresh speculation this week as the Sunday Times published a short-list of candidates. The newspaper suggested …
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Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …
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The opening weekend of Premier League 2021/2022 matches saw GambleAware restart its flagship ‘Bet Regret’ campaign across UK sports media and football stadiums. The campaign sees GambleAware continue its marketing mandate of promoting safer gambling awareness and betting moderation to a target audience of 18–34-year-old males – deemed most vulnerable to forming impulsive behaviours through their gambling choices. Bet Regret …
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Betsson AB has continued its strategic expansion into new markets by disclosing that it has acquired a 28% stake in Canadian start-up Slapshot Media Inc. The investment led by subsidiary ‘Betsson Perch AB’ will provide Slapshot Media with CAD $3 million (€2m) in enterprise funding as the wider Betsson group commits to becoming a participant within Canada’s transformed gambling marketplace. …
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LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …
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