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IGaming

A-list Appointment! Foxy Bingo recruits Heather Graham as new face of Foxy

FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo. Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh. Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first ... Read More »

Instant Win Gaming (IWG) appoints Leon Thomas as Commercial lead

Industry specialist instant win games provider Instant Win Gaming (IWG) has confirmed the appointment of Leon Thomas as its new Chief Commercial Officer (CCO). Thomas joins IWG from Rank Group subsidiary Mecca Digital where he served as Chief Operating Officer (2016-2017). Updating the market, IWG management stated that it had strengthened its executive team by adding Thomas, an industry commercial ... Read More »

Intelligence first – EveryMatrix launches new GamMatrix CRM System

Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System. Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour. EveryMatrix clients will benefit ... Read More »

Codeta appoints Patrik Svensson as first CTO

Industry live table specialist Codeta.com has confirmed the appointment of former Tain Networks CEO Patrik Svensson as the firm’s first Chief Technology Officer (CTO). An experienced enterprise architect and technology infrastructure veteran, Svensson joins Codeta leadership as the firm seeks to grow its services aggressively in its starter markets of the UK, Austria, Switzerland and Germany. Moving forward Svensson will ... Read More »

Johnny Vegas fronts LeoVegas ‘Double Brand Ambassadors’ UK TV campaign

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert ... Read More »

GambleAware launches ‘pilot’ online campaigns targeting youngsters

Industry charity GambleAware launched its first trial advertising campaign to promote awareness of problem gambling. The online only pilot, which is targeted at people aged 16-24, will be released in the North West and North East of England on YouTube. Two adverts have been produced for the campaign: online and fruity, each with the purpose of encouraging conversation about problem gambling amongst young people. Recent ... Read More »

Veni vidi vici…LeoVegas acquires Winga Italia for €6 million

  Stockholm Nasdaq-listed Leo Vegas Group (LeoVegas) has today announced that it has completed its first corporate acquisition by agreeing terms to purchase licensed Italian online casino operator Winga.it. Updating investors, LeoVegas governance has detailed that it has agreed a €6.1 million cash consideration to buy Winga.it and its related assets outright. In its acquisition note, LeoVegas detailed that Winga.it ... Read More »

Entrepreneur alert…Yggdrasil begins search for new Industry Dragons!

Industry content and platform provider Yggdrasil Gaming has launched a new business initiative ‘Yggdrasil Dragons’ that will engage, work with and support mutually beneficial partnerships between the supplier and other sector entrepreneurs and new businesses. The Yggdrasil Dragons programme will give its new partners access to Yggdrasil’s leading technical framework, robust licensing structure and further access to the firm’s operator ... Read More »

Cherry Gaming promotes Anders Holmgren to full CEO

The governance of European igaming operator Cherry AB has confirmed that ‘acting’ Chief Executive Anders Holmgren will take on full leadership duties of the firm with immediate effect. Last January, Holmgren was promoted to the role of interim CEO following the surprise departure of incumbent Fredrik Burvall due to ‘family reasons’. Updating investors this morning Cherry AB governance has moved ... Read More »

Playtech focuses on ‘real-time’ rewards and engagement with Captain Up partnership

Seeking to boost its client retention capabilities, FTSE-listed gambling technology and platform provider Playtech has entered a strategic partnership with real-time user engagement specialists Captain Up. The partnership will see Playtech incorporate Captain UP real-time engagement and retention tools which will reward in-play customers playing on the Playtech client network. Captain Up engagement tools, combine social communications, gamification mechanisms and ... Read More »