Features

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as who you bet on.” That’s why Gator Wager aggregates real-time odds from major operators …

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

Data management and business intelligence have been determined as the vital disciplines for all gambling-related businesses to maximise margins and reduce costs needed to compete in a cutthroat market. Yet, despite AI innovations, gambling’s value-chain has become more convoluted in its data frameworks and processes. Hence incumbents require an intelligent approach beyond data collection, to benefit from a data-driven culture …

As this year’s Cheltenham Festival commences, Felix Faulkner, solicitor at law firm Poppleston Allen, discusses the difficulties and confusion horseracing faces in light of the impending affordability checks in the UK. This feels like an opportune moment to write about one of the key measures within the government’s gambling reform White Paper in the UK, with more than 250,000 people set …

Ahead of the Cheltenham Festival, Sportsbook and Trading Director Mark Wilson pinpoints five key challenges to be encountered, and highlight how FSB will overcome these as the true horse racing specialists in the sportsbook platform provider space. People The foundation upon which our entire horse racing operation has been built on. Having intuitive, in-house expert knowledge on the sport allows …

The ‘cannibalisation’ of land-based casino resorts by online portals has been in the headlines recently and fits into broader debates on regulations and how they impact the channelisation of regulated markets, a concern impacting all industry stakeholders… The recent online-offline casino cannibalisation debate that took place (albeit by proxy) between Deutsche Bank and Eilers & Krejcik (EKG) in the US …

With a population exceeding 380 million and encompassing 16.5% of the earth’s land area, the North American market emerges as a vast global arena brimming with potential. Yet, across its 50 jurisdictions, each with its unique regulatory framework, navigating the North American market poses as many challenges as it does opportunities. SBC’s Affiliate Leaders recently spoke with Catie Di Stefano, …

SBC has revealed plans to transform its SBC Summit Rio for 2025, with a larger venue, a new date and a far bigger audience.  Building on this week’s sold-out event in Brazil, SBC Summit Rio will transfer to Riocentro – the city’s foremost event space – to increase the capacity to 10,000 sports and iGaming professionals and no less than …

Competing against influencers, streamers and alternative channels, tips for working with Brazilian players, the process of aligning with new operators and diving into local culture all became key touchpoints as day one of the SBC Summit Rio rolled-on. As an Affiliate Leaders Panel took to the stage as part of the Rivalo sponsored Marketing and Affiliation track, the 40 minute …