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Bernard Marantelli – Colossus Bets – Building a Crowd Pleaser with Colossus Syndicates

Bringing new player engagement dynamics to its football pools product, Colossus Bets has announced the launch of its ‘Colossus Syndicates’ feature which will enable users to propose crowdfunded tickets which will compete for Colossus jackpots. Colossus Bets Founder & CEO Bernard Marantelli speaks to SBC on the challenges of developing an effective crowdfunded game for the sports betting market and how his ... Read More »

Ryan Scarratt – Front Runner – Giving niche sports the airtime they deserve

Droit d'auteur: mavrek / 123RF Banque d'images

Following Front Runner’s sponsorship deal with the bookmaker Mr Green, we had a chat with Ryan Scarratt of niche sports channel Front Runner. The new free to view sports channel has taken an interesting approach to broadcasting in 2017 when the bulk of similar companies are reflecting the paid subscription model. From showing ice hockey to poker and MMA it’s focused ... Read More »

Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Rugby - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until ... Read More »

Henrik Tjärnström – Kindred success cannot be copied by competitors

Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals. Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European ... Read More »

David Clifton: Licensing Expert – Return of the Enforcer!

Some of you may remember “The Enforcer”, the third in the Dirty Harry film series, starring Clint Eastwood as Inspector “Dirty” Harry Callahan. The critic’s reviews were initially poor – Eastwood was named “Worst Actor of the Year” by the Harvard Lampoon – but the film was a major commercial success. Now, 41 years later, Sarah Harrison, Chief Executive of ... Read More »

Sponsorship Spotlight – Assessing the value of the Premier League sleeve

Rugby - Copyright: dizanna / 123RF Stock Photo

Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new ... Read More »

Tom Mitchell – RISQ – Liability gains…

Tom Mitchell Chief Commercial Director of RISQ, an industry specialist in risk management services, speaks to SBC on the development of his firm’s B2B insurance backed game for betting operators. In a saturated marketplace with increasing player demands, RISQ services seek to bring a much-needed point of differentiation for betting stakeholders… _____________________ SBC: Hi Tom, thanks for this interview, as ... Read More »

Betcart – attention to detail when it comes to affiliates

Copyright: edhar / 123RF Stock Photo

Natalie Berenato,  Head of Marketing and Affiliates at operator Betcart, explains the firm’s attention to detail when it comes to customer, and affiliate, care. SBC: Hi Natalie, Can you provide SBC readers with a breakdown of Betcart services and provisions? What does this new brand bring to the betting market? Natalie Berenato: Betcart, although young, is not exactly new to the ... Read More »

Virtuals growth relies on the betting experience

Golden Race’s Jimmy Bone explains why the future of virtual sports will be about creating the perfect betting experience for players, which is completely manageable and customisable for each operator, market, and player tastes. And why the fact that Golden Race have been doing this since the beginning is what makes it the best. Virtual sports are a huge part ... Read More »

Heath Cram: Sportradar – Building a game changer…inside look at Betradar’s Managed Trading Services (MTS)

A year since launching its ‘Managed Trading Services’ (MTS) at ICE 2016, SBC catches up with Heath Cram Director of Business Development for Sportradar AG to discuss the product latest developments amid an ever-changing sports betting market. Cram details to SBC readers how Betradar has utilised all key corporate components and competencies to build effectively managed trading services for all ... Read More »