Features

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Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

SBC News Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

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BETER: pursuit of esports and sports leadership in 2024

SBC News BETER: pursuit of esports and sports leadership in 2024

BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …

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Bayes Esports: why the sector can’t survive without a data strategy

SBC News Bayes Esports: why the sector can’t survive without a data strategy

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …

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“No bet builder? You’re going to struggle” – the future of a game changing product

SBC News “No bet builder? You’re going to struggle” - the future of a game changing product

Bet builders have proven one of the most influential products in the digital age of sports betting. At this week’s SBC Sportsbook Tech day, a specialist panel examined where the product will go from here. Delving into the general share of bet builder bets among all bets, as well as how bet builder bets share can change in the future, …

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SBC Digital Innovation: The AI revolution in sports betting

SBC News SBC Digital Innovation: The AI revolution in sports betting

AI has experienced unimaginable growth over the last few years with companies like OpenAI and Microsoft being at the forefront of this revolution. Trading in sports betting has emerged as yet another area where the technology can bring significant improvements with its increased pricing and risk management, as well as full automation capabilities.   The latest from SBC in partnership with …

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Matching Visions COO explores Network Dynamics ahead of CasinoBeats Summit

SBC News Matching Visions COO explores Network Dynamics ahead of CasinoBeats Summit

SBC’s Affiliate Leaders recently engaged in a discussion with Leanne Muleba, Chief Operating Officer of Matching Visions, in anticipation of her upcoming role as a speaker at the CasinoBeats Summit in May. Muleba delved into the mechanics of affiliate networks, underscoring their advantages for both smaller to medium-sized affiliates and well-established industry players. Muleba advocates alternative strategies for traffic monetisation …

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SBC Summit Rio: there’s room for all kinds of AI tech developments

SBC News SBC Summit Rio: there's room for all kinds of AI tech developments

Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …

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SBC Digital Innovation – Sportsbook Tech Day to examine future of betting technology

SBC News SBC Digital Innovation - Sportsbook Tech Day to examine future of betting technology

The SBC Digital Innovation – Sportsbook Tech online conference is set to take place on 20 March 2024, when speakers from a host of major operators will share their insights on the future of the industry’s key technologies. The event, which is hosted in partnership with Soft2Bet, will feature five sessions that examine some of the major developments in the …

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Novibet new market growth led by Greek Power & Intelligence…

SBC News Novibet new market growth led by Greek Power & Intelligence...

Novibet’s tech and product leadership team of Lambros Sialmas (COO) and Sotiris Haritos (CTO) have provided SBC an exclusive insight into the pan-European igaming group’s growth strategy driven by the fundamental pillars of consolidating leadership positions, enhancing product offerings and customer experience and maximising operational efficiencies.  To Novibet’s advantage, its strategy leverages  its ‘Greek-engineered’ GameTech platform to export domestic success …

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Abelson Odds: capitalising on unparalleled Brazilian football fanaticism

SBC News Abelson Odds: capitalising on unparalleled Brazilian football fanaticism

Despite enjoying much success alongside a range of clients across Europe, Abelson Odds is looking to spread its wings to a Brazilian region that is renowned the world over for an intense fanaticism for the beautiful game. That was the viewpoint stressed by COO Jeevan Jeyaratnam at the recent SBC Summit Rio to SBC News during a conversation that was …

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