Featured News

News that the SBC Team choose to highlight

Adapting to Change: Priscila Pio of BetanDeal on Affiliate Marketing Evolution

Priscila Pio, Head of Sales, BetanDeal

Priscila Pio, Head of Sales at BetanDeal, an affiliate marketing agency for the sports betting and casino sectors, sat down with SBC Media ahead of her appearance at SBC Summit Barcelona.  Pio will be one of the speakers discussing the dos and don’ts in affiliation, a field that has undergone a transformation as technology and player habits evolve. Throughout the …

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TalentBet: a tailored and knowledgeable approach to the art of recruitment

Sennette Lam, Director of Talent & Co-Founder, TalentBet

Sennette Lam, Director of Talent & Co-Founder at igaming and fintech recruitment specialist TalentBet, shares her view on what it takes to stand out as a recruiter in an industry that’s constantly seeking the very best talent. For those of our audience who are not already familiar with TalentBet, tell us about your company and give us a brief overview …

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Betsson’s Kay Hook and Ronni Hartvig: A bet really does make the difference

Betsson

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

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Nicola McGeady: Ladbrokes’ landing in the entertainment world

Nicola McGeady: Ladbrokes’ landing in the entertainment world

Entertainment is embedded in Ladbrokes’ products, the bookmaker’s Head of Public Relations, Nicola McGeady, explained to SBC shortly after the company signed a unique partnership in the events space.  At the end of July, the Entain brand signed a deal with AEG Presents, The O2 and NME, which saw the launch of Ladbrokes LIVE. A fan rewards platform offering entertainment …

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Billy Levy, Rivalry: With engagement everything is relative to your audience

Rivalry

For the marketing teams at Canadian esports betting operator Rivalry, content creation and applying lessons from the video game industry are central to its interactions with its target audience of Gen Z and millennial bettors. Billy Levy, the firm’s EVP of Corporate Development, provided a detailed snapshot into what he and fellow panellists will be discussing at the SBC Summit …

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SMF: UK shows no public resistance to tougher gambling policies 

SBC News SMF: UK shows no public resistance to tougher gambling policies 

Public policy thinktank the Social Market Foundation (SMF) cites that the British public attitudes are hardening with regards to how gambling should be governed. This morning, the thinktank released its second briefing paper titled “A bitter taste…Exploring the political constraints on public health policies“. The paper draws from “a review of polling evidence and interviews with policymakers involved in implementing …

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Aldo Comi: Football can gain advanced AI techniques from betting experts

SBC News Aldo Comi: Football can gain advanced AI techniques from betting experts

As an industry that is always on the lookout for new technological innovations, betting has kept a close eye on Artificial Intelligence (AI) developments in recent years.  The potential of the technology is a regular talking point among stakeholders, examining how it can benefit in commercial aspects as well as for player protection. Aldo Comi, CEO of football analytics provider …

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“There is no need to constantly adapt to algorithm changes” — Mamuta Media CEO Vadim Aidlin

Vadim Aidlin, the CEO of traffic acquisition company Mamuta Media, which has been involved in SEO and PPC since 2004, is exceedingly pragmatic when it comes to finding the optimal channels for player conversion

Vadim Aidlin, the CEO of traffic acquisition company Mamuta Media, which has been involved in SEO and PPC since 2004, is exceedingly pragmatic when it comes to finding the optimal channels for player conversion. For him, it’s all about strategy and highly skilled professionals rather than the chosen channel. As he prepares to speak at the 2023 edition of the …

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Tabcorp returns to black accelerating 2025 vision

Adam Rytenskild

Tabcorp has stated that it has achieved the year-1 objectives of its business transformation following its demerger from Tatts Group, in line with the group’s new TAB25 corporate strategy.  Publishing its 2022/2023 financial accounts, the reorganised ASX sports betting group achieved corporate revenues of AUS $2.43bn (€1.45bn). A year following its demerger from Tatts lotteries, the commercial make-up of Tabcorp …

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Michael Daly stands by North America as growth child of Catena Media

SBC News Michael Daly stands by North America as growth child of Catena Media

Following a difficult trading period for Catena Media CEO, Michael Daly, remained optimistic in the group’s ability to reach an ‘achievable but challenging in goal’ in North America. Following a series of transformations, North America, particularly in the last year, has been the main cash cow for the Stockholm-listed media publisher. Yet, momentum was interrupted during Q2, with the firm’s trading …

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