UK

William Hill has made its latest move in a series of bids to enhance its customer experience, this time targeting its streaming offering via a partnership with Dizplai. The 888 Holdings-owned omnichannel bookmaker aims to enhance the retail William Hill TV and online Betting TV platforms using Dizplai’s real-time scores, updates and betting odds services. Initially, the partnership will focus on …

Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador. The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.  Cobden will also provide analysis each …

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

Rivalry has leveraged the gamification services of UK-based developer Low6, which has produced a free-to-play NBA fantasy basketball app for the Canadian sportsbook. Active in the Canadian and Australian regulated betting markets, Rivalry has a traditional focus on esports but also offers wagering on traditional sports – such as basketball – and is eyeing an expansion of its operations in …

Genius Sports Inc has raised its full-year 2023 corporate guidance, as Q3 trading outperforms expectations.  The NYSE-listed sportstech group declared a key milestone as it surpassed corporate revenues of $100m for the first time in Q3. Group revenues stood at $102m, exceeding third quarter guidance of $100m and representing 29% year-on-year growth on 2022 comparative results of $77m. A breakdown …

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

Betting and gaming media publisher XLMedia (XLM) has entered into a partnership with safer gambling organisation Better Change. The agreement commences at the start of the UK’s Safer Gambling Week, a seven-day initiative focused on prompting responsible gaming across the country’s betting and gambling sector. Initially, the partnership will focus on XLM’s whichbingo.co.uk brand, with the wider arrangement encompassing delivery …

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

The UK gambling sector has pledged the highest participation and coverage to promote Safer Gambling Week (#SGWeek23) taking place from 13th – 19th November 2023. Organised by the trade bodies of the Betting and Gaming Council (BGC), bacta and the Bingo Association, Safer Gambling Week is now in its seventh year, which sees “the whole industry coming together to further …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …