Esports

Betbazar has announced a rebranding of its corporate identity in order to highlight its ‘core values’ and build on trends observed during the UEFA 2020 European Championship and 2021 Copa America tournaments. The rebrand has seen the company – which seeks to capitalise on an ‘outstanding period of growth’ – introduce a new logo with ‘eye-catching bright strip’ in order …

Dasha Kirilishina, Senior Sales Manager of esports data and customised API provider PandaScore, warns betting incumbents of their immediate challenge in launching engaging esports offerings to revitalise their sportsbook portfolios for new a new generation of customers.  The iGaming industry is going through an exciting period of transition. As the world adjusts to a new digital landscape, our sector must …

The Global Lottery Monitoring System (GLMS) has identified 358 suspicious sports betting alerts throughout the third quarter of 2021, with Europe accounting for the majority of alerts. Publishing its Q3 update, the GLMS reported that it was alerted to 169 cases of suspicious wagering activity in Europe – a trend which was demonstrated in its Q1 2021 report earlier this …

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including live streams, data, odds and …

Entain has moved to significantly boost its standing in esports, having successfully completed its acquisition of esports betting and skill-based wagering platform Unikrn. The takeover will see the FTSE100 firm incorporate Unikrn’s brand, products, platform and technology, as well as its 50-strong team, into its own operating capacity by 2022, with the goal of launching ‘innovative new esports products for …

Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …

Real Luck Group has appointed David Conde as its new Head of Data, with responsibilities ranging across the firm’s operations, including its esports and sports betting Luckbox subsidiary. Conde’s new position will see him oversee the group’s business intelligence efforts, in particular to optimise customer acquisition and retention campaigns, which Real Luck states is ‘on track to commence by the …

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will include BIG, NiP, MIBR, G2, …