Esports

2023 has been a year of ups and downs for esports and betting. Esports is currently going through a market correction dubbed the ‘esports winter’, regulation has taken several important steps forward in big markets like the US and Brazil, there’s been an expansion of existing esports betting products and the rollout of new and deeper features, particularly microbetting and …

The International Betting Integrity Association (IBIA) has announced a new partnership with B2B esports odds feed provider Oddin.gg.  With its IBIA integration, Oddin.gg will be able to supply more than 125 sports betting brands with esports odds and live betting content in a safe manner as it seeks to expand its global presence, including the US where the firm has …

Amir Mirzaee, Chief Commercial Officer & Managing Director of Bayes Esports, assesses how to heighten the esports experience for all, and just what the company has in store for the future. As esports viewership soars and esports betting expands globally, it opens the door to a vast amount of business opportunities. But, with so many different avenues and potential investments …

Hot on the heels of a key pair of developments for the company, Sergii Mishchenko, CEO of GGBET UK, assesses the key similarities and differences between esports and sports, the key developments that we can expect to see through the current year, what exciting things are in store and much more. SBC News: Thanks for taking the time to talk …

GG.BET has announced an extension of its partnership with international esports club Team Vitality into 2024. The victorious Counter-Strike roster and the esports betting company will be deepening their collaboration to aid the development of the industry.  GG.BET commented: “Since we first joined forces, GG.BET has supported Team Vitality all the way to the top. The team has won major …

GG.BET has extended its partnership with esports club Natus Vincere (NAVI). The deal involves plans to collaborate on content creation and offline projects with a view to boosting the popularity of esports The pair will also host press conferences with the organisation’s players in addition to in-person activations at events where it is competing.  A statement from GG.BET read: “The …

Esports odds provider Abios, a wholly–owned subsidiary of Kambi, has published a leaderboard for 2023 that includes data and insights from the Kambi Network, highlighting the most important esports titles, leagues and markets based on betting turnover in 2023. The leaderboard features the most popular teams to bet on; the most popular leagues; the most popular markets/bet offers; live and …

BLAST Premier – a Counter-Strike tournament series – has announced a global partnership with GG.BET.  The deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.  These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media …

As online sports betting proliferated globally and grew in popularity, while the adrenaline-fuelled excitement of winning on a big football game created a significant opportunity for operators and suppliers, there was one glaring drawback.  The seasonality and set schedule of sporting events prohibits the amount of bets an operator can take, meaning there has traditionally been a ceiling on the …

Smarkets has partnered with PandaScore to gain access to the provider’s esports betting products. The betting exchange aims to ‘take its esports betting experience to the next level’, and will integrate PandaScore’s ‘powerful’ odds feed to offer hundreds of pre-match markets across thousands of events. This covers major titles such as League of Legends, Dota2 and Counter Strike, and the …