Building on a strong footprint in Brazil remains a key priority for global marketing agency bwise Media, but it also has eyes firmly set on emerging and ‘freshly’ regulated gambling markets across the world. bwise Media delivers igaming advertisers with highly targeted inventory on the most relevant sports platforms and social channels, but also owns a collection of its own …
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Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …
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The Hong Kong Jockey Club (HKJC) has experienced an upsurge in football betting, with wagering on the sport in the 2020/21 financial year higher than on horse racing for the first time in the operator’s history. Publishing its annual report for the financial year ending 30 June 2021, the HKJC reported total revenues of HK$280 billion (€30 billion), a 27.9% …
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There are two ways of approaching the stream and live data disconnect in esports, said PandaScore CEO Flavien Guillocheau, but neither are ‘magic’ solutions. As a follow up to this analysis of the relationship between latency and stream delay in esports, he went even further into the concept’s ‘crazy’ betting climate, where players are seeing action on their screens that …
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With domestic European football just underway and the realisation that Qatar 2022 will be here before we know it, Ebbe Groes, Group CEO at EveryMatrix, digs into the vital issue of sportsbook profitability. Whether it is professional football, table tennis or FIFA, one aspect of a sports fan’s passion is always placed above all else. It isn’t the skill of …
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EvenBet Gaming has strengthened its position in the Asian gaming market after integrating the SBOBET sportsbook into its gaming platform. The agreement, EvenBet says, will provide its operators with access to a range of new sports betting markets as well as an opportunity to “maximise revenue”. Dmitry Starostenkov, EvenBet Gaming CEO, commented: “We are excited to have integrated SBOBET sportsbook …
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Gamesys Group Plc has ‘continued to execute successfully’ across its KPIs, noting encouraging results in the UK and Asia, but it has encountered regulatory challenges in mainland Europe. Publishing its H1 trading report, the firm revealed that ‘good momentum’ in the UK and Asia had been the primary driving force behind a 17% increase in group evenues to £398 million …
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Regulus Partners examines the Chinese government’s crackdown on offshore gambling and real-money games, fulfilling its wider determination to control consumer behaviour and how CCP actions will impact the sector’s regulatory outcomes across Asia. China’s nineteenth-century battles with opium are one of the generally lesser-known but more profound undercurrents of modern history. Two wars with Britain were fought and lost, …
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JKR Investment Group has expanded its reach into the Asian market after making a strategic investment in WYN Global Media Limited. WYN Global Media currently provides online igaming-related content in Japan and other Asian markets. “I believe the investment in WYN Global Media is very important for JKR’s ecosystem,” commented Alexander Gusev, CEO and Co-Founder, JKR Investment Group. “First of …
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UK and Ireland horse racing fixtures have secured breakthrough coverage for the Indian market via a new media rights distribution deal struck between Racecourse Media Group (RMG) and the Royal Calcutta Turf Club (RCTC). The ground-breaking deal will see the heritage RCTC racetrack enable its visitors to watch and bet on fixtures broadcast by RMG of 34 UK racecourses and …
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