Africa

Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing. Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC). The firm will now continue to widen its influence …

BetGames has agreed a deal with Betway to provide a trio of games branded for its African operation, strengthening the partnership between the two. Players in the continent will soon be able to gain access to Roulette, Penalties, as well as a Crash Game. James Everett, BetGames’ VP of Sales Africa, commented: “We’ve enjoyed a fantastic relationship with Betway in …

LiveScore Group has acquired Cape Town software development partner Wonderlabz to bolster scale efficiencies of its betting and media units following a period of unprecedented growth. This morning, LiveScore announced that it had taken full control of Wonderlabz, increasing its previous 25% investment in the software studio to complete 100% ownership. Of strategic importance, the acquisition enables LiveScore to enhance …

Shape Games will provide its front-end services to SunBet under the terms of a deal enabled by its parent company’s Kambi’s partnership with the operator. South African firm SunBet, which is owned by the Sun International group, is aiming to enhance the customer experience by integrating Shape Games’ native frontend solution. The Copenhagen-based developer is rolling out its services across …

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …

 Andrew Rhodes, Chief Executive of the UK Gambling Commission (UKGC), has stated that combating illegal gambling should be an arena of collaboration and forming best practices for all regulatory counterparts. The statement was made by Rhodes as the keynote speaker of this year’s International Association of Gambling Regulators (IAGR) Conference (16 October, Gaborone, Botswana).  Opening his address, Rhodes cited: “The …

A partnership has been agreed between 4Racing TV and 1/ST CONTENT, focused around delivery of the latter’s North American racing content to the South African platform. The agreement covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting. For its part, 4Racing TV will focus on ‘exploitation …

Nigeria’s National Lottery Regulatory Commission (NLRC) has sought to address ‘confusion’ in the country’s betting market caused by an apparent statement from the Lagos State Lotteries and Gaming Authority (LSLGA). The LSLGA update, published last week, contained a list of 43 operators which the state regulator alleges have been taking bets in Lagos State without a licence. The authority encouraged …

A total of 43 betting and lottery operators have been singled out for unlicensed activity in the Nigerian state of Lagos, according to a statement from the Lagos State Lotteries and Gaming Authority (LSLGA). Operators on the list include some notable names, such as Yolo Group’s Sportsbet.io, Malta-based European multinational NetBet and prominent Nigerian local player Cloudbet, a crypto sportsbook …

 (Sports Information Services) has announced that it will now supply its live number draws content to operators in Africa through a partnership with Aardvark Technologies.  Covering both retail and online channels, the new deal will allow operators in South Africa and other African territories to benefit from SIS’ 49’s content portfolio, which comes complete with ‘revenue-boosting, round-the-clock betting opportunities’. Joe …