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Betting on Football Returns

Stamford BridgeThe Betting on Football conference is back at Stamford Bridge on Thursday 21st April, 2016.

Up to 500 industry professionals are expected to attend to enhance their chances of having a successful Euro 2016 Championships.

Strategically hosted two months before the start of the UEFA’s summer tournament in Paris, SBC’s Betting on Football Conference will be dedicated to developing, sharing and exploiting best industry insight and proficiencies on betting’s biggest revenue generating market – Football!

SBC will be bringing together Football Clubs, Media Rights Agencies, Marketeers, Operators and Suppliers, to engage, network and tackle key topical areas such as Euro 2016 player activation, content marketing, trading places, in-play advancements, betting integrity and fantasy football.

Tickets are available for just £400 (+VAT) and include free food and drinks, dedicated networking areas and an expo hall with innovative product display. Registration will open with a welcome breakfast at 9:00 and the event will run well into the evening.

Andrew McCarron, Managing Director of SBC, is delighted at the progression of the event and excited about returning to Stamford Bridge: “The Euros will be the biggest business opportunity for bookmakers in 2016, not just for player acquisition but for boosting trade during the following season.

“Attending the conference is the best way to make sure you are on the right track for the multitude of money making opportunities that Euro 2016 will provide, all for the outlay of just a few hundred pounds. We believe that tickets provide value for money unlike any other conference in the industry.”

The annual Betting on Football conferences have been running since 2014, and have become renowned for providing a perfect blend of business, networking and enjoyment. For all those who have attended in the past, make a note that #bofcon is back, bigger and better in April 2016.

Click on the button below to find out more and book your tickets!



The Betting on Football conference is back, having been transferred to Arsenal FC. Betting on Football 2015 will be held at the Emirates on 10 September 2015 and once again plans to bridge the gap between sports betting and football.

Organised by SBC Events, Betting on Football is a focused, one day conference, exploring the key facets of the betting industry’s relationship with the most popular sport in the world. SBC will be bringing together the stakeholders, including Football Clubs, Media Rights Agencies, Marketeers, Operators and Suppliers, to engage, network, discover best practice and, most importantly, to do business. The evening networking drinks are sponsored by TXODDS.

Event organiser Andrew McCarron commented: “Last year’s event at Stamford Bridge was really well received, so we were encouraged enough to revisit the conference ahead of next summer’s Euro 2016 finals in France. The venue is beautiful and the agenda is thought provoking.”

The early bird ticket rate, which provides a 50 per cent discount in ticket price, will expire soon.

The event aims to cover a wide range of topics surrounding betting on football including activating sponsorship deals, the legal position of advertising in several companies, the fight against match fixing, trends in football trading and customer acquisition.

SBC founder Rasmus Sojmark added: “The betting industry has very few events dedicated to what is an intricate and important business, so we are very excited to be able to bring Betting on Football back to the calendar. The Emirates is a spectacular, high class place to learn, network and enjoy the trade that we are in.”

Find out more, and book your early bird tickets, at