Sam Cooke

Liverpool FC and Scandinavian operator ComeOn! link up

SBC News Liverpool FC and Scandinavian operator ComeOn! link up

An initial two season regional sports sponsorship deal has been struck between Liverpool FC and the Scandinavian online casino operator ComeOn!. 188Bet is the club’s official gaming provider and will remain as such as this new agreement is an altogether different set up. Part of the agreement stipulates that ComeOn! is able to advertise and promote its link with Liverpool …

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Surge in Australian betting market: $287m wagered on World Cup

SBC News Surge in Australian betting market: $287m wagered on World Cup

Whilst Australia may have bowed out in the group stage of the World Cup, they far exceeded expectations with results which included a narrow 3-2 loss against eventual third place finishers the Netherlands. Back home Australian football fans did their bit by exceeding bookmakers’ expectations in terms of the collective amount they placed in bets. Throughout the month long competiton …

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Asian operators await decision on UK sports sponsorships

SBC News Asian operators await decision on UK sports sponsorships

The forthcoming UK Gambling (Licensing & Advertising) Act will come into play from October 1st and may force online gambling operators to obtain a UK gambling license should they wish to continue their partnerships with sports franchises in the nation. This act is being put in place to ensure that all companies who accept bets from customers, or, importantly, market …

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Ladbrokes forms social responsibility committee

SBC News Ladbrokes forms social responsibility committee

Ladbrokes are set to create a new social responsibility committee, which will have the purpose of helping their board to oversee the establishment of a socially responsible approach to providing betting and gaming to the bookmakers’ customers. This announcement was first made by the bookmaker in February this year. John Kelly, the Senior Independent Director, will chair the committee whilst …

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Paddy Power & the €1m Suarez gum shield

SBC News Paddy Power & the €1m Suarez gum shield

FIFA’s decision to place an immediate ban on Luis Suarez regarding ‘all football-related activity’ for his bite on opponent Chiellini did not just scupper Uruguay’s World Cup plans – it also prevented what would have been Paddy Power’s latest audacious marketing stunt. The Irish bookmaker had offered the Liverpool striker €1m (£792,000) to wear a special branded mouth guard during …

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