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Betting on Sports

PAOK FC sponsors two signed shirts at BiG Sports Dinner auction

SBC Events has thanked PAOK FC for contributing two shirts signed by the PAOK squad to the auction at the BiG Sports Dinner in London on Friday 16th September. The shirts were sold to social sports and gaming company Oddslife for a total of £700, with all proceeds going to the BiG Foundation, a registered charitable organisation in the UK. ... Read More »

Integrated betting markets & extended engagement with DFS

Shergul Arshad, the Founder of Mondogoal, spoke at BOS alongside Lottomatica’s Ubaldo Baldi, Oulala CEO Valery Bollier and Sportito CEO Riccardo Mittiga. Off the back of signing partnerships with Lottomatica, SISAL and more recently the Microgame Group in Italy, Arshad discussed the vast potential benefits for bookmakers to include a daily fantasy product. He said: “It poses a particularly interesting integration for live ... Read More »

Virtual sports is all about the locale

Virtual sports is something which an increasing number of operators are adding to their arsenal, and with the vast improvements in the games themselves as well as an expansion of the variety of games available this trend should be set to continue.  Editec’s Simon Burrell commented when asked if virtual if all about football: “Not at all. It very much ... Read More »

Research, learn and understand before embarking in esports

Of the four esports sessions at Betting on Sports this year one was focused on the commercial opportunities and the pitfalls to avoid when entering esports in some form.  It was hosted by Dominic Sacco, Founder of eSports News UK and Content Director at the British Esports Association. On the panel were James Dean of ESL UK and Ollie Ring ... Read More »

BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. ... Read More »

BOS – Predicted growth for cricket and golf betting markets

George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd ... Read More »

BOS – Styren focuses on differentiation for LeoVegas sportsbook

Johan Styren, CEO for LeoVegas, has confirmed that its June 2016 sportsbook launch was based on the application of skills that had made the company such a success in the casino world. Styren highlighted fast load times, quick registration, easy-to-use navigation, intuitive player experience and smooth payment systems as the main points of differentiation for the new sportsbook. The mobile-focused ... Read More »

BOS – Finding a balance between UI and presentation of live data

Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user ... Read More »

BOS – More bookmakers to move away from football sponsorship

Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include ... Read More »

BOS Sponsor Profile – Tom Light – SBTech – Silver Sponsor

Tom Light, SBTech

SBTech is a Silver Sponsor for Betting on Sports 2016, which has just got underway in London! Established in 2007, SBTech is a leading provider of interactive sports betting solutions and services, and has become a global market leader within the online gaming industry. The complete offering includes user-friendly turnkey and fully managed sports betting solutions, specifically designed for top ... Read More »